Job interviews can be mundane, stagnant affairs, but one company has tried to turn the interview process upside down.
Carlsberg launched it’s ‘Probably the Best Job in the World’ campaign.
The successful applicant would be a beer taster and brand ambassador for four hours, with a wage of $10,000 (£6,688) for the day.
The campaign was a success and 22,630 people applied. These were whittled down to five finalists, who were put to task in front of a four-person panel.
They first had to do a blind taste test, where they had to spot the Carlsberg amongst the other beers. They then had to improvise ‘wedding vows’ to demonstrate their love for Carlsberg. Finally, they had to sell the brand to a crowd of difficult customers.
Jimmy Toh, Carlsberg’s Singapore General Manager, said: “The five finalists are very special in their own way – they are creative, spontaneous and hold conversations very well.
“The decision was a little bit difficult when we tried to fit the contestants to the Carlsberg brand, but in the end we felt that Daniel [Osgodby] was the closest fit. He really exemplified the brand and he has reasonably sound knowledge of beers. He even got all the beer brands in the taste test correct by taste alone.”
Osgodby had this to say about Carlsberg’s hiring methods: “I honestly think that it was the best interview in the world.
“More companies should do interview processes like this – everyone having some beer together and a conversation, it’s the best way to go.”
Earlier this year, a candidate landed his dream job with a beer bottle CV.