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VIDEO: Yo Is More – To catch a big fish you need a big hook – Rap C.V got 30-year old architect the job

A candidate looking to land his dream job came up with a rather unique way of standing out from the crowds of other applicants.

Yo is moreÉtienne Duval, a 30-year old architect from France, created a rap complete with accompanying video, in the hopes of catching the attention of renowned Danish architect Bjarke Ingels.

Ingels is the Founder of Bjarke Ingels Group (BIG), a Copenhagen and New York based group of architects, designers and builders who are known for their creativity and ‘outside of the box’ style thinking.

The video itself has racked up over 100,000 views on YouTube, and is entitled “Yo Is More”. It depicts Duval in many guises, showing off his language skills, his design abilities and making an outstanding case as to why Ingels should hire him.

In an interview with ArchDaily, Duval explains his inspiration behind the application, saying: “To catch a big fish you need a big hook! I began this application like an architectural project, by finding the key criteria and playing with it.

“A cover letter is an ego trip, so I thought about these hip hop video clips and told myself ‘why wouldn’t I do the same?’

“I wrote the lyrics and did the storyboard during a two week trip. I spent two days on the music which includes composing the beat, recording the different vocal tracks and mixing everything. Add to that at least a week for the video.”

And it seems that the CV has done the job, as Ingels told local media that he was taken aback by the video. He said: “I am honestly impressed with the ingenuity, skill, talent, self-irony and balls that Etienne Duval has demonstrated with Yo Is More, which has become an overnight YouTube sensation.”

Whether or not the candidate has secured the job is still being discussed by recruiters at BIG.

Recruitment Grapevine recently reported on another creative candidate who created an entire video game as a CV. Read the whole story here.

About Dr. Ev D'aMigo; PhD

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