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In this video, ‘Making the link between culture and digital success’, Micah Alpern and Rutger von Post, highlights how companies can use the strengths of their existing cultures to support their digital strategies.
They contest that companies rarely consider how their existing culture strengthens their digital approach to doing business—or how it must evolve in order to do so.
Next, Strategy&’s Matt Egol and Chris Vollmer reveal the steps that high performing innovative companies take to realize the digital potential of their business.
RELATED: Turn your culture into a digital differentiator — This blog post by Rutger von Post, Matt Egol, and Micah Alpern, first published on Forbes.com explains the four steps companies need to take to ensure their cultures support their digital strategies.
