What is the most important asset for your company?
The people. We all know this by now. Your employees are what makes your business function.
What is the most important asset of your sales channel?
The people. But this time, they are not your employees, they are your customers.
Let us take you along the new customer journey (which, does not end at point of purchase), and share how to empower your channel teams with the knowledge they need to best meet the needs of today’s customers.
If done correctly, customer stories can build your
credibility, illustrate how your services can be used to
the greatest effect, and engage your current customers
as you publicly recognize their successes.
In short, you can get the attention of new customers while building
a stronger relationship with your current clients.
But drafting effective customer stories takes some skill.
Below are a few tips on how to write excellent customer testimonials.
In this ebook, you’ll learn three tips on how to write a great customer success story that champions both your customers and your partners, how to find and retain quality partners, how to keep customers happy while keeping your sanity, and how to create authentic channel marketing, making your business a preferred customer choice.