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Societal and economic shifts are changing traditional gender identities and perceptions | SBI

According to Carl Telford of SBI, a recent article by  PricewaterhouseCoopers, businesses will benefit from understanding the interactions among a number of important global megatrends. The authors highlight that changes in several gender-related issues—including increasing life expectancy, declining birthrates, migration, and a gradual increase in the status of women—will work together to create changes in consumption patterns and shifts in the business environment.
As Redefining Gender discusses, an equalization of the life expectancies of men and women will have a complex set of consequences.

About Dr. Ev D'aMigo; PhD

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