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eBook: Becoming Digital – Is Your Leadership Style Fit for the Digital Age?

BecomingDigitalCover_NoBorder Strategies for Business and Personal Transformation

There is no shortage of guidance on strategies companies must use on the path to digital transformation. But in truth, the journey must start with the self. Only after a personal transformation can you ably lead your team to tackle the digital challenges of today.

In Becoming Digital: Strategies for Business and Personal Transformation, experts from The Wharton School and top executives from Fortune 500 companies show you the way to personal and business transformation. It doesn’t mean you have to master digital technologies. Rather, it is a way of looking at and running your business with the digital customer as the center.

In this report, produced by Knowledge@Wharton, the online business analysis journal of the Wharton School of the University of Pennsylvania, and sponsored by Mphasis, an IT services company based in India, you’ll learn

  • How to create a “mind map” to help you navigate your way from analog to digital
  • How to stay anchored amid the fast-changing pace of digital technologies
  • How C-level executives at Fortune 500 companies tackled digital transformation
  • How to harness both data analytics and your gut feeling to spot emerging technologies before everyone else
  • How lessons learned in today’s digital landscape can be applied to future technologies

As Mphasis CEO Ganesh Ayyar notes in the foreword, Becoming Digital will provide you with the inspiration you need to “lead your company forward in this tumultuous but exciting era.”

There is no shortage of guidance on strategies companies must use on the path to digital transformation. But in truth, the journey must start with the self. Only after a personal transformation can you ably lead your team to tackle the digital challenges of today.

In Becoming Digital: Strategies for Business and Personal Transformation, experts from The Wharton School and top executives from Fortune 500 companies show you the way to personal and business transformation. It doesn’t mean you have to master digital technologies. Rather, it is a way of looking at and running your business with the digital customer as the center.

In this report, produced by Knowledge@Wharton, the online business analysis journal of the Wharton School of the University of Pennsylvania, and sponsored by Mphasis, an IT services company based in India, you’ll learn

  • How to create a “mind map” to help you navigate your way from analog to digital
  • How to stay anchored amid the fast-changing pace of digital technologies
  • How C-level executives at Fortune 500 companies tackled digital transformation
  • How to harness both data analytics and your gut feeling to spot emerging technologies before everyone else
  • How lessons learned in today’s digital landscape can be applied to future technologies

As Mphasis CEO Ganesh Ayyar notes in the foreword, Becoming Digital will provide you with the inspiration you need to “lead your company forward in this tumultuous but exciting era.”

Is Your Leadership Style Right for the Digital Age?

Advancement in digital technologies has disrupted everything, including leadership styles, according to Barry Libert, Jerry Wind and Megan Beck Fenley.

Remember that your firm already has dormant networks of customers, employees and partners that want to share in value creation

Employees want more ownership rather than to follow instruction; customers want to participate in the marketing and development process; and leaders are finding that open and agile organizations are able to maneuver more effectively than organizations where “all insight and direction comes from the top.

Technological advancement has created a ripple effect that is transforming the market.

Today’s digital technologies — social, cloud, big data analytics, mobile and the Internet of everything — have created new, intangible, sources of value, such as relationships and information that are delivered by new business models.

Along with the new sources of value, customers and employees’ wants and needs have evolved as digital technologies have created new ways of interacting with businesses.

Attracting, satisfying and retaining these connected and savvy stakeholders requires leaders to learn some new tricks — but there are rewards.

So what is a leader to do given this new digitally enabled and hyper-connected environment?

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Mphasis (an HP Company) enables chosen customers to meet the demands of an evolving market place. Mphasis fuels this by combining superior human capital with cutting edge solutions in hyper-specialized areas. For more information about Mphasis, please visit www.mphasis.com.
Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania. The site, which is free, captures relevant knowledge generated at Wharton and beyond by offering articles and videos based on research, conferences, speakers, books, and interviews with faculty and other experts on current business topics. Knowledge@Wharton has grown into a network of sites that includes a global edition in English and regional editions in Spanish, Portuguese, Simplified Chinese, and Traditional Chinese, as well as a site for high school students and educators. For more information about Knowledge@Wharton, please visit knowledge.wharton.upenn.edu.

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