Change implementation is one of the most important roles of leadership
Professor Malcom Higgs, of University of Southhampton School for Management, contests that it’s widely accepted that only 30% of changes are successful.
A widely accepted mindset is based on two assumptions: that behavior and changes in behavior can be planned and that processes can be consistent and controlled. These assumptions point to a leader-centric approach. But research on change failure shows that little emphasis is placed on the importance of the change leaders’ role, while a major cause of change failure can be attributed to the failure of leaders.
Perhaps this is because typical leadership development builds leaders’ capability to solve problems – not on their ability to deal with ambiguity, paradoxes, and dilemmas. Yet these are exactly the things that are central to the process of change.
Change Leadership Behaviors
Professor Malcom Higgs was part of an international research study with Transcend Consulting to explore the question:
“What makes change work?”
Thirty leaders in 30 organizations were asked to tell their stories about both successful and unsuccessful changes. After analyzing 70 such stories, we identified four leadership behavior types, which we then related to the relative success of the change initiatives.
The Attractor Type
- Connects emotionally; embodies the future intent of the organization.
- Sees reality; connects patterns to a wider movement to create a compelling story.
- Sets the context of how things fit together, working the story into the organization
decision “makes sense.”
- Works beyond personal ambition for a higher purpose – the organization and community.
- Adapts leadership skills to fit a specific purpose.
The Edge-and-Tension Type
- “Tells it like it is” – describes reality with respect but without compromise.
- Is constant in turbulent times; doesn’t hide from tough stuff; keeps people’s feet to the fire.
- Calls out assumptions; creates discomfort by challenging paradigms and disrupting
habitual ways of doing things.
- Sets the bar high and keeps it there; stretches goals and limits.
- Doesn’t compromise on talent; pays attention to getting and keeping top talent.
The Container Type
- Sets boundaries and rules so people know expectations of the work as well as values and behaviors.
- Is self-assured and takes a stand; shows confidence in challenging conditions.
- Provides encouraging signals; creates ownership, trust, and confidence.
- Makes it safe to say risky things and have “hard conversations” via empathy and high-quality dialogue skills.
- Creates alignment at the top to ensure consistency and constancy of approach.
The Creates-Movement Type
- Builds trust so the organization can go to new places and act differently.
- Frees people to new possibilities by being vulnerable and open.
- Understands what is happening in the moment; breaks established patterns to create movement
in the “here and now.”
- Powerfully inquires into systemic issues to enable deep change.
- Creates time and space for transformational encounters.
Results of this study revealed that the combination of these practices explained around 50% of the variance in change success. We also found that traditional leader-centric behaviors (problem-solving, etc.) were associated with failed change attempts. Therefore, we should be training leaders to practice all these behaviors to succeed in leading change.
Much of what we “know” about effective leadership
could actually be inhibiting our ability to make change happen.
If our study results are supported by others, we need to learn how to develop leaders who can make change happen effectively. Perhaps it’s time to forget what we think we know about leadership and explore its nature in a new way.
Of the many leaders we can look to as good examples, Gandhi comes closest to expressing how we now need to think: The most powerful legacy in life is to enable others, to let them be the best they can be.
The overall conclusion may be, “To make change happen successfully, lead less and change more.”
Leading Means Leading Change

According to Jan Rutherford, trained in military leadership, all business leaders are facing the usual challenges – transforming cultures, creating better processes, setting shorter sales cycles.
All change has one thing in common – whoever is leading it needs to gain acceptance and commitment from the team.
Leadership is nothing if not change. As leaders, we know that creating positive change starts within.
Becoming a leader who inspires change isn’t easy.
And that’s why we spend so much time figuring out how to create the right environment, the right culture, so we can foster innovation, facilitate change, and provide fulfillment to the team members.
But culture has to start at the top, with the vision, mission, and values. If your leaders aren’t walking the talk according to the values, you’ll never create the culture change you desire.To inspire people to change, leaders need to be willing to change their own way of doing things. .
Which step most needs your focus to adapt the way you think, approach others, and truly effect change?
A famous motivator, Charlie “Tremendous” Jones, once said, “You are the same today as you’ll be in five years except for two things – the books you read and the people you meet.”
These are the Ten Self-Reliant Leadership Essentials that effect change – in yourself and in others.
1. Passion: What am I driven to change?
2. Vision: Do I know where I want to go?
3. Consideration: Am I assessing past events that may be holding me back from changing?
4. Intention: What happens if I don’t change? What will the future be like?
5. Planning: Have I given myself milestones for change, with due dates?
6. Commitment: Is my passion powerful? Do I have the courage to act?
7. Sacrifice: What will I need to stop doing? Am I willing to leave my comfort zone?
8. Discipline: Can I stick with the change and not procrastinate?
9. Action: Am I working my plan and measuring success?
10. Habit: Has the new behavior become a habit, so it no longer feels like a sacrifice?
The last marker of personal change is not so much an action, but a result of a disciplined approach to these ten steps: Character.
Has the habit become so ingrained as to become part of who I am?
What will be my legacy with the people I lead?
What can I do to augment my personal growth?
Which step is your strength?
To learn more about this research and guidance on developing effective practices, see Sustaining Change: Leadership that Works by Deborah Rowland and Malcolm Higgs (Jossey Bass, 2008).
For the past 20 years, Jan Rutherford’s business roles have been in marketing, business development, sales management, corporate training, product management, and government affairs. Half the proceeds of his book, The Littlest Green Beret: On Self-Reliant Leadership, go to the Special Operations Warrior and Green Beret Foundations. He is also a blogger on leadership and change; to learn more, go to http://janrutherford.com.