According to the Economist, when you think about brand identity, what most frequently comes to mind will be a company logo, overall business reputation and the products associated with a business. Yet one of the most important brands you can focus on to support your company and your career is yourself.
Ultimately, people want to do business with people. With today’s plethora of digital communication and social media platforms, it’s easier and more impactful than ever before for an individual leader to publicly define and communicate their personal brand. The main challenge for many leaders is defining what their personal brand is and communicating it in an authentic and consistent way.
Personal brand is more than your digital presence
“Personal brand is commonly mistaken as the direct equivalent of what your social media and digital presence is. But it goes far beyond that,” says Craig Fisher, Head of Employer Brand at software giant CA Technologies and CEO of TalentNet LLC, a social business strategy firm. Personal brand is not just about self-promotion or being visible online, Fisher explains, “it’s identifying who you are as a leader, how you treat people, how you want to be known – in and out of the office.”
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