Posting jobs online is still one of the most effective strategies in a recruiter’s arsenal.
Successful recruitment marketing strategies often parallel solid consumer marketing strategies, and relationship marketing is one of the top trends identified for marketers in 2016. Like consumers, job seekers have become numb to interruption marketing and mass messaging (ads and cold calls), and now seek a more personalized and permission-based approach.
The fact that almost 44 percent of the world’s population now has Internet access, and most U.S. smartphone users check their phone at least hourly, means that employers have the opportunity to build ongoing engagement and trust with prospects who are actively searching for jobs now – and also with those who may in the future.
How can you build a community of loyalists and potential brand ambassadors?
Go beyond connecting, following and friending. Be intentional about engaging with those who express an interest in your company, and focus on adding value to the relationship by sharing content, resources and your expertise.
Big data. Everyone’s talking about data these days, but how exactly does it impact your job in talent acquisition? The truth is that much like the red pill, data can help you embrace the truth of reality – and enable you to develop strategies to face it head on.
As projected demographic shifts and talent shortages loom larger in the future, talent advisors and recruiters will be pressed hard to move away from traditional recruitment methods informed by past practices and dominated by gut feel or instinct. We must become experts at identifying and recruiting talent based upon more precise targeting and availability.
How can you master everyday data and turn it into “recruiting intelligence”?
Challenge yourself to move beyond simply reporting and tracking to actual analysis, which involves recognizing patterns and predicting future outcomes based upon an understanding of trends and historical data. There are also solutions like those provided by EMSI (a CareerBuilder company), which uses economic, labor market, demographic and education data from dozens of government and private sector sources to help employers find candidates. Check EMSI out at Youtube.