eBook: Dave Ulrich: Follow four principles – and great results will emerge from great leaders | HR Magazine

We want to build leadership on a foundation so that business value is created.

In this eBook, we share our answer to the question, ‘what is leadership?’ by reporting our leadership journey.

We have identified four key principles and questions that derive from an outside/in, business values-driven leadership approach:
1. Clarify why leadership matters:
What are the outcomes of good leadership?
2. Nail the basics:
What must every leader know, do and be?
3. Create a leadership brand:
How do we develop leadership (not just leaders) from the outside/in?
4. Ensure leadership sustainability:
How do leaders make long-term change really happen?