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Tag Archives: Customer Centricity

Why Employees Are Your Most Important Customers: Three Ways You Can Help Them Help You

by Phil Hamburg, Executive Managing Director, Root Inc. 40% of employees confess they don’t completely understand their company’s vision. Phil Hamburg poses the perennial questions: How are we supposed to engage them in delivering on a vision and customer experience they don’t understand or have never seen? How can they …

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WHITE PAPER: The Future of Retail: 2016 Retail Predictions: Insights from Industry Gurus

According to David Sleeth-Keppler of Strategic Business Insights: “The future of retail will center on a race among companies to beat competitors during the unfolding of the consumer decision process.” The idea of preemptive distribution involves a company’s inserting product-and-service options into the decision process so that consumers will simply …

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