Tag Archives: marketing

Conquering the Seven Summits of Sales In their book Conquering the Seven Summits of Sales, business experts and elite mountain climbers Susan Ershler and John Waechter examine the parallels between climbing the Seven Summits, the seven tallest mountains on each of the seven continents, and journeying to the peak of sales …

This photo gallery is part of the series of blog posts “Celebrating Two Decades of s+b… to get ahead of big ideas, trends, and concepts, writes Joel Kurtzman, founding editor of strategy+business and author of more than 20 books. The Enterprise Zone Theory matters, of course. But it is vital …

Picture a world where everyone on your marketing team has the information needed to be successful. Everyone has set clear goals—and timeframes for achieving them. They all use KPIs to quantify and measure the performance of their programs. Everyone knows exactly where their projects stand. Take a journey with me …

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality. It starts with strong alignment between customer success and marketing. This partnership has the power to unlock the true potential of your customers: genuine advocacy that …

In every industry today, businesses feel a fierce urgency to become customer-centric. They want to know what they can do to preserve and expand existing customer relationships and attract the best new customers. They are looking to business intelligence (BI), analytics, and supporting big data, data warehousing, and customer data …

Find out how Rules-based marketing – an automated strategy – can result more timely communications and consistent across multiple communication channels.